First edition 2024
Vienna, Austria
Developed as partner at Estudio Rotondo
Focus: Naming, Visual Identity, Photography Art Direction, Animations, Social Media, Web
Particolare redefines current expectations of what an art fair is through the careful curation normally associated with a museum exhibition. This art salon without booths, presents a unique selection of artworks in dialogue with rich architectural surroundings.
The first edition took place in September 2024, at Vienna’s Kursalon. The curatorial theme chosen for this edition was a bold exploration of the concepts of Time and Movement.
Our challenge was to translate this concept into a full visual universe. I led the project from the initial branding to the website, social media strategy, and the actual exhibition graphics, making sure the identity felt as fluid and unique as the event itself.
Images: Andrey Gordasevich & Baptiste Janin
See the second edition
of Particolare here >
← Previous Project