2024-2025
Suiss Alps (Crans-Montana, St Moritz, Gstaad)
Developed as partner at Estudio Rotondo
Focus: Visual Identity, Web Design, Social Media, Animations
After its debut in Vienna, Particolare headed to the Swiss Alps, evolving into a contemporary festival of outdoor sculptures and film screenings. Across the winter of 2024-2025, the event took over natural and cultural spots in Crans-Montana, St. Moritz, and Gstaad.
For this chapter, we brought back the concept of distortion as our visual anchor. We played with digital "glitches" on images of alpine peaks and lake reflections as a visual metaphor for how Particolare disrupts and reimagines every territory it touches.
Curated by: Kolja Gläser, Piper Marshall, and Valentinas Klimašauskas.